Experiential Marketing
Experiential Marketing: Why Your Brand Needs This
We live in a world driven by social media. Literally.
The opportunities for the consumer are endless: Various platforms to fit each person’s unique tastes, influencers who show the latest fashion or products, and the benefit of shopping right on your phone.
This means the opportunities for brands are endless, too.
But how does a brand stand out in the sea of 4.48 billion people on social media? (Backlinko.com). How can a company build brand awareness while connecting with the consumer on an emotional level?
You give them an experience.
The consumer is human. They crave an experience. They desire the tangible. And, as we know, it’s the experience that creates the memory. People long to “feel” something, and once they’ve experienced a memorable moment with your brand, they want to share it with the world.
Experiential marketing is all your brand driving memorable experiences that will create brand awareness and affinity. (Bizzabo.com)
You give them the experience, and in return they want to share that experience with the world. Whether it’s with social media or blog posts, a trendy hashtag, or good ol’ fashioned word of mouth, the consumer highlights how amazing your brand is.
Your brand, along with their experience, can then spread throughout the realms of social media.
Talk about an amazing ROI opportunity!